Putting Lipstick On A Dictator
Rogue states hire PR firms to change public perception and win audiences with American leaders. Whatever happened to old fashioned diplomacy?
By Joshua Kurlantzick
On an unusually warm morning in Washington, D.C., last spring, Secretary of State Condoleezza Rice stood before a pack of reporters for a briefing, one of Africa's most notorious dictators at her side. Rice was her usual assured self, answering questions in thoughtful paragraphs. The man with her—Teodoro Obiang, president of the tiny, oil-rich nation of Equatorial Guinea—seemed less comfortable. As the journalists peppered Rice with questions, he clenched his hands against his suit coat and stared at her with a tight, puzzled grin. During his two-decade reign of torture and terror, Obiang has never faced such meddlesome media; Equatoguinean radio has declared that Obiang has "permanent contact with the Almighty" and therefore can "kill anyone without being called to account." Rice turned to Obiang. "Thank you very much for your presence here," she cooed. "You are a good friend, and we welcome you."
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"A few years ago, at least U.S. officials wouldn't talk about the relationship with Equatorial Guinea, or they would admit all the problems and horrible human rights abuses," says Frank Ruddy, the former U.S. ambassador to Equatorial Guinea. Now, he adds, "you would have thought this is Mother Teresa's brother running Equatorial Guinea."
Such makeovers are the result of sophisticated campaigns. In the past, dictatorships simply used lobbyists to court the mostly below-the-radar support of American politicians. But in the post-9/11 world of 24/7 media coverage of every human rights crackdown in Kazakhstan or every whisper of Saudi Arabia funding extremists, authoritarians need a different strategy—an intensive, crisis-management approach to PR.
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"The Saudis were the first to get this new era of PR," says Kevin McCauley, editor of O'Dwyer's Public Relations, the leading trade publication covering the PR industry. Shortly after 9/11, Saudi Arabia entered into a $14 million-a-year contract with Qorvis, a Washington PR firm. Qorvis launched a TV campaign with ads on political talk shows featuring a procession of Saudi royals appearing alongside U.S. presidents, to highlight Riyadh as a close ally. Other TV spots, which ran in 14 American cities, touted the "shared values" of the United States and Saudi Arabia. The firm also shuttled Saudi officials on whirlwind tours of major media outlets, and broadcast ads promoting the 9/11 Commission finding that there was "no evidence that the Saudi government as an institution or senior Saudi officials individually funded [Al Qaeda]"—while omitting the report's conclusion that "Saudi Arabia has been a problematic ally in combating Islamic extremism." The PR blitz helped reduce the number of anti-Saudi articles and speeches, says McCauley, which allowed the Bush administration to keep ties to the kingdom close.
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Read the remainder of the article, pay special attention to RAHALL CONSULTING hired by Qatar:
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In 2002, petro state Qatar hired PR and lobbying firm Rahall Consulting to promote its commitment to democracy, though Qatar has no real opposition party. Rahall's owner, Tanya Rahall, is the sister of Rep. Nick Rahall (D-W.Va.), who, after the contract was signed, offered congressional resolutions praising Qatar's "democratic reform."
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Selling America and the future of America's citizens to the highest bidder, Americas intelligenstia, in action...
Pertinent Links:
1) Putting Lipstick on a Dictator
Friday, May 18, 2007
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