Kekovich meat ad canned over Muslim fear
By Lincoln Wright
December 17, 2006 12:00am
A PROPOSED advertisement featuring Sam Kekovich holding a slab of meat and announcing: "Is lamb" has been canned over fears it could offend Muslims.
Meat and Livestock Australia, which employs the ex-AFL star for the politically incorrect meat ad series, axed the proposal over fears it had gone too far.
The idea involved Kekovich standing over a barbecue with a Muslim preacher on either side of him as he grilled chops. Kekovich was to hold up a chop to the imams and say: "Is lamb," mimicking an ad for Don meat, which says, "Is Don, is good."
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Pertinent Links:
1) Kekovich meat ad canned over Muslim fear
Sunday, December 17, 2006
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